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Channel: "Buy the Way..." Insights on Integrated Marketing Communication » Martha Adams
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This is Not Your Grandma’s Girl Scouts: The Centennial Re-branding of Girl...

It’s that time of year again – piles of brightly colored boxes are beginning to appear stacked high on tables outside storefronts all over the world. This is not a special holiday or shoe sale, but the...

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Framing Footsteps & Fairytales

Nike+ GPS Abstract Art Creation My friend and I were walking on campus last week and came across a table with people in hot pink shirts promoting the Nike + “She Runs LA” 10K run and its associated...

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